The foundation of Great Leadership. Integrity means doing the right thing because it is the right thing to do. Honesty, Loyalty, Strong moral code, and Strong work ethic are the elements of integrity.

PRIDE is, in short, the Personal Responsibility in Delivering Excellence. An unrelenting drive to rise above one’s circumstances and demonstrate the ownership necessary for achieving desired results; to See It, Own It, Solve It, and Do It.

The ability to learn continually is hugely important. Intent, Effort, Speed, the Process/Approach, and Scope are the five elements that encompass the learnability of an individual.

Lead by example by taking ownership of the problems. We have sub-constructed this into- Why will I commit even if I'm not paid? Will I own-up all failures and dedicate all success? and If I don't do, then who will?

“A man’s worth is no greater than his ambitions.” —Marcus Aurelius. Personal Vision, Point B, Self & Company Alignment, Growth Mindset and Development Plan are the five components of Ambition.

The characteristic of an entrepreneur who overcomes all the setbacks in the journey. The four components of a resilient entrepreneur we cherish are - Courage to fail, the ability to learn/recover from failure, Self-confidence, and Emotional Intelligence.

Driven individuals are exceptionally motivated and talented, highly committed to investing in themselves and their businesses. For them, doing well – having a successful business – is just not good enough if they’re not on track to achieve their potential and, in many cases, meaningfully help others. Our four components of Driven entrepreneurs are - Taking Initiative, Hardworking, Passionate, and Energetic.